Revealed: SRK's 'Formula No. 1' publicity coup

Shah Rukh is trying to get Michael Schumacher to race in the upcoming Noida Grand Prix, with the title Ra.One embossed on his car Shah Rukh Khan might just pull off a major publicity coup.  According to reliable sources, the actor is planning a tie-up with the Formula One World Championship to promote Ra.One during the Grand Prix that will take place in Noida on October 30. Khan is also trying to get Michael Schumacher to drive his car with the title Ra.One emblazoned across it.  According to the plans that are currently being formulated, Khan wants the cars participating in the Grand Prix to sport Ra.One logos. A source revealed, "The idea of tying up Ra.One's promotions with the Formula One race in Noida is entirely Shah Rukh's.  The details are being worked out. If all goes according to plan, Schumacher will be racing in a car that says, 'Ra.One'." Courtesy: Mid-Day.com